

Certification in Whole Brain Technology®
Description
The Whole Brain Technology® releases people from the self-limiting thinking that can stifle productivity, innovation and business growth. Ned Herrmann’s WHOLE BRAIN THINKING shows leaders how to use their whole brain and engage the team’s whole brain of thinking preferences.
We all have a set of natural thinking preferences that influence the way we relate to others, solve problems and make decisions. And while there’s no ‘right’ way to think, these long-established patterns often prevent us reaching our full potential.
To become a HBDI® Certified Practitioner, the participant needs to complete PART 1 and PART 2 of this journey.
Dates: 22-23 April 2025 (Part 1)
21-22 May 2025 (Part 2)
Location: Virtual & Riyadh (In-class)
Price: 3,800 €
Fill in your information to apply and download the brochure!
What you will learn
Part 1: (2 DAYS)
The Whole Brain Model® and the HBDI®
Learning Objectives:
• Define the principles and understand the foundation of Ned HERRMANN’s approach.
• Understand your individual Thinking Preference profile, its consequences and define development leads.
• Adapt your communication style to the recipient for a maximum effect.
• Identify the possible applications for the Ned HERRMANN approach, within companies and position the HBDI® in a process of recruitment or evaluation (Recruitment, Outplacement, Competences, Assessment, Management, Communication, Quality, Training, Orientation, Management of the Innovation, Sales, Marketing and Dynamics of existing teams).
• Debrief the HBDI® within the framework of an individual discussion: debrief and evaluation.
• Work out a guide for the discussion.
• Define the fields of application and the limits of the HBDI® Profile.
• Control the reading and the interpretation of each section.
• Manage the profile: checking and managing the anomalies.
• Identify the potentials of a person thanks to her profile.
Part 2: (2 DAYS)
The Whole Brain Technology®
The Herrmann Pair and Team profiles
Learning Objectives:
• Express an offer to solve a team building problem.
• Analyze the results of Herrmann team profile in training and consultancy.
• Facilitate a team building session.
• Make use of Herrmann tools during team building seminars.
• Build/optimize teams.
• Welcome new colleagues in a team.
• Motivate team members.
• Improve communication within a team.
• Improve creativity within a team.
• Determine the management style that suits a team best.
Why Is It Important ?
Whole Brain Thinking® is a methodology designed to help teams and organizations better benefit from all of the thinking available to them. It acknowledges that while different tasks require different mental processes, and different people prefer different kinds of thinking, organizations will get better results when they can strategically leverage the full spectrum of thinking available.
The Whole Brain Model

Whole Brain Technology® has been proven to dramatically improve organizational effectiveness, teaming, communication, decision making and problem solving and ultimately business profitability. Whole Brain Technology® can assist you to help your teams and clients.
Target Audience
This Certification journey is ideal for:
- Middle level management and executive staff , human resources managers and team managers aiming to add Whole Brain Technology® in managing and developing their teams.
- Consultants, Trainers and Coaches seeking to optimize the results of their support, training or advice actions with their clients.
- The additional skills provided by the “Organizational Intelligence Management” certification can be integrated into a candidate’s professional retraining project.
- Leaders, managers, project managers and employees who want to improve communication and team interactions using Whole Brain® concepts.
- HR Professionals in learning & development, organisational development, executive coaching, Talent Development, Talent Management and Talent Assessment.
Learning Process

Macro Learning Intervention Options:
• Self Driven Intense Reading
Micro Learning Intervention Options:
• LMS – Access to Micro Content
• Videos – Audio Learning Shots
• Gamification and A.I.
• Based Learning
• Articles, Tips, Do’s / Don’ts
• Digital Cards
Required Assessment
• The online HBDI® Questionnaire